![]() Features have options available within the segment, like adding text, emojis, stickers, and even a feature called 'Align'. The more the audience engages with your Reels, the higher the reach by the Instagram Reels Algorithm. Keep the audience engaged by letting them know what to expect and happily surprising them. Make Behind the Scenes (BTS) Reels, Product shoot Reels, Know the Team Reels and Ideas behind the reels as Reels. If engagement decreases, the Instagram Reels Algorithm will reduce the reach of your Reels. But the audience will get bored after a time, and engagement will decrease. It may be tempting to keep posting product promotion Reels as a fashion brand. This gives you the advantage of having more content, which can be posted consistently – both the things being rewarded by the Instagram Reels Algorithm. If you already have long-form videos created for your brand, repurpose them and make a series of shorter Reels out of them. Keeping this in mind, having short 15-20 second videos is ideal for using Instagram Reels.Įven the Instagram Reels algorithm prefers shorter videos and promotes them more to viewers. Reels create that instant connection with the viewer and make them interact with the brand. For larger videos, other features like Stories and IGTV can be used. Even though the time duration of the videos is being increased, it is better to use the Reels for quick videos. ![]() Instagram Reels are all about crisp storytelling. ![]() Some ways savvy marketers can leverage the Instagram Reel Algorithm include the following. But there are ways to use the same algorithm to fuel the growth of a brand. The social media algorithms have a life of their own, and the Instagram Reel Algorithm is no exception. Here are a few simple ways to use Instagram Reels that help grow a fashion brand. However, those in the know of the Instagram Reel Algorithm recommend keeping it concise. Starting with 15 seconds, then raised to 30 seconds, the Instagram Reels can now be up to 1 minute. The platform promotes them because users connect more with the short video format, and brands are putting up great content to leverage the feature.Īt its core, the feature is about adding short videos. The most recent addition to the platform – the Reels – has gained a lot of traction for multiple reasons. What are Instagram Reels?Īmong all social media platforms, Instagram is the one that has been designed for visual appeal and hence works the best for fashion brands. Every marketer, especially every fashion brand marketer, must be aware of one such feature: the Instagram Reels. Understanding how these platforms and their features work can make any brand stand out in the customer's minds. With the social media platforms, this dream has now come within reach. To have a large and engaged customer base is every brand manager’s dream. What is the most important thing for a fashion brand to grow? Or, to ask a broader question, what is the most important thing for any brand to grow? Customers, no doubt! Whether it is customers buying the product, or the existing customers telling the new customers about their experience with the brand – good or bad, there is no denying that they are critical for a brand.
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